Since the search for information is mostly digital nowadays, the external image of a company is largely determined by its online presence, which is why Website marketing
represents a central activity of almost every advertising agency. In order to support the achievement of corporate goals and the communication of the core message, this is understood to mean the extensive conception, creation and also maintenance of a website. Success, and thus the conversion of many site visitors to customers, is promised by the visually appealing design, a user-friendly organization of content, intuitive navigation, interactive and value-added functions, the use of the latest technologies including fast loading times and optimal adaptation to all devices.
To stand out from the crowd of digital channels and be visible to potential customers, an advertising agency always pays attention to the ranking criteria of the Google search engine. Only with the help of a placement in the first Google results and thus a good findability for certain keywords, potential customers can find their way to a website. To increase the reach of a digital corporate presence, an advertising agency takes various measures in the field of Search Engine Marketing
. Onpage optimization includes all activities in the direct context of the website, such as technical or textual adjustments. On the other hand, activities outside the actual website, such as building backlinks, are summarized under the term offpage optimization.
Every day, existing and also potential customers of a company use social networks to exchange information with friends, stay up to date on trends, share particularly interesting posts or even obtain targeted information. For this reason, the promotional use of various channels - such as Facebook or Instagram - and thus the Social Media Marketing
often form part of the service portfolio of an advertising agency. In order to increase the reach of a company, this is understood to mean targeted measures for conveying the brand message, interaction and direct communication with the target group and, in most cases, the subsequent generation of website visitors. For additional relationship management with existing customers and the acquisition of new customers, a social media strategy can also include the target group-oriented placement of paid advertisements.
Embedded in the popular video format, the corporate message can be conveyed with impressive imagery within a very short time, which is why the Image film marketing
can also be counted among the services of an advertising agency. Depending on the available budget and the target group to be addressed, an advertising agency combines a strategically well thought-out concept with a script, state-of-the-art equipment including the possible use of drones, professional speakers and actors, cinematic recordings and effective image and sound editing to create an emotionally appealing image film. If the conception, filming, post-production and - above all - marketing are carried out according to high standards and with professional expertise, the self-portrait of just a few minutes can make a significant contribution to achieving the company's goals. A sustainable added value is achieved by conveying credibility and thus an improved external perception, which can be seen in the acquisition of new customers, the retention of existing customers, but also in personnel recruiting.