How does a professional film agency in the Rhine-Main area work?
"We've got everything in the can" - Until this sentence can be uttered in connection with a film production, many work steps are necessary that are not limited to the film shoot itself. For example, already in the run-up - during the so-called Preproduction - many organizational and conceptual aspects have to be clarified in order to Filming as smoothly as possible. Following on from this, the raw material then has to be processed as part of the Postproduction to finalize and for the Marketing to prepare for the target group.
If companies decide to work with a professional film agency in the Mainz area, experienced experts with the necessary knowledge are on hand throughout the entire film production process. During all these phases, which we would like to present to you in more detail below, there is constant coordination between all those responsible for the project, so that the end result also fully meets the customer's expectations.
Preproduction as the first work step
All work steps in preparation for an upcoming film shoot are summarized under the term pre-production and serve to counteract possible risks and delays in the project process. At the beginning of the process, the Analysis of the actual situation of the client company, whereby it is particularly important to consider the target group, interesting markets as well as the industry with possible competitors. Based on the insights gained here, the goals derived from them, and the expressed customer wishes, a film agency creates the Conception of the project. In this process, an initial idea is condensed into a concrete plan with regard to the content, the desired visuals and the scenic sequence in order to convey the core message concisely and in the right way. Once these preliminary considerations have been established in the form of a shooting plan, the agency also takes care of all the organizational tasks, This can include putting together the crew, location scouting including obtaining a filming permit, conducting castings with contract negotiations or even providing the necessary resources - such as costumes or props.
Shooting as the second work step
Once pre-production is complete, the task is to realize the project in a professional manner and thus capture the planned images in a targeted manner. The equipment needed for this, technical equipment A film agency puts together a film depending on the requirements, such as the desire for drone shots, a high resolution or the recording of multiple perspectives. In addition, the experienced videographers or the film crew involved pay attention to the appropriate camera work, the right lighting and good sound quality during the shooting. After successful shooting days, the recorded material is saved on data carriers and is thus ready for further editing.
Postproduction as the third work step
After filming, the raw material is usually available in large quantities, which is why the first step in post-production is to sift through all the footage, to Selection of suitable scenes and their arrangement in a logical sequence. In order to bring the individual sequences into a coherent whole whose rhythm supports the core message to be conveyed, a film agency often uses a variety of editing techniques. The final step is the digital postprocessingThe atmosphere can be enhanced, for example, through appropriate color correction, the insertion of animations or with suitable sound design. At the end of this postproduction phase, the client company can look forward to the finished film, which, with its high quality, has the potential to appeal to the target group emotionally and positively influence external perception.
Marketing as the fourth work step
Since even the best videographic representation of a company offers no added value if no one gets to see it, the work of a film agency should not end with the completion of the video. Rather, it is at this point - with the development and execution of an individual marketing strategy - that the real challenge begins. In order to build up a large reach and draw the attention of the target group to the company presented, the message must be conveyed in the individually appropriate way. In addition to offline measures such as print media, companies can frequently use the known social media channels Instagram, Facebook, LinkedIn or even YouTube. Since the tone, but also the type of content as well as the required format differ greatly on the individual platforms, an agency can provide support here, optimize posts, place paid advertising or interact with users. In addition, the integration of the video on the website should always be considered. own homepage which, of course, requires that the company's online presence is characterized by a high level of user-friendliness, clear navigation, and a good findability in search engines like Google.
Other services of an advertising agency
In summary, it can be said that film production often involves more effort and expense than might initially be expected or when viewing a finished video. At the same time, however, a high added value for the company can be expected, which more than justifies a corresponding investment at the beginning of the project. The costs associated with such a positive self-portrayal can be seen in our Blog post "How much does an image film cost?"
In this report, all cost centers are clearly presented.
One thing in advance: The price is very variable and depends on many factors, such as the length of the film, the conceptual scope or the number of shooting days - but also the type of film production can play a role.