Until an SEO strategy is effective and the website appears in the first results of the search engine ranking for certain keywords, comprehensive measures and a large investment of time are usually necessary. In addition to the analysis of the initial situation, on the basis of which various optimizations are planned, the implementation and subsequent success control are the most important steps. If a company commissions a specialized SEO agency from Mainz with the improvement of the search engine positioning, this agency takes over a large part of these tasks, which are usually divided into the following phases:
Before the actual optimization measures are started, a comprehensive As-is and competitive analysis
The first step is to gather information about the industry, the product or service offered and the goals set. As the basis for the SEO strategy is created in this phase, a detailed Website audit
and an intensive Search for keywords
that are relevant for a company. Finally, a consultation takes place in which potentials and opportunities for more visibility are identified and possible strategic approaches are discussed.
At Offpage optimization
All measures that are carried out outside of a website are summarized as backlinks. In this context, it is particularly important to continuously improve the backlink structure. Backlinks are links from other web pages to a company's own online presence. If many, trustworthy domains refer to a company, this is a clear sign for the Google algorithm for authority and high-quality content, which is why a top positioning becomes possible. Therefore, a professional SEO agency strives to build a good backlink profile.
Further, measures to improve search engine rankings are implemented directly on the website itself. This Onpage optimization
includes internal linking, a clear navigation, the insertion of meta descriptions and the adherence to a clean URL structure, above all the creation of content. According to the researched keywords, it is important to create suitable, customer-relevant content, to structure texts and to select suitable titles. Many other aspects that need to be considered when creating a website are described in our Blog post "What makes a good website?"
In order to ensure that the measures implemented bring the targeted success and that further target group-oriented optimizations make sense, a comprehensive Monitoring
is also always part of the scope of services of professional SEO agencies. Mostly on a monthly basis, the customer companies are kept up to date with reports on user behavior on their website and the development of the most important key figures - such as the number of backlinks, website visitors or the ranking for relevant keywords. Additional meetings can then be held to define further goals and agree on the next steps, which require a certain degree of flexibility.