SEO is an abbreviation and stands for the Search engine optimization
and is translated from the English "search engine optimization". SEO encompasses all the measures taken to ensure that a website appears as high up as possible in the hit lists of Internet search engines (Duden
) to increase the number of visitors to your website.
The more visitors come to your website, the more potential customers
you get. Optimization for search engines means permanent updates and adjustments to the website. That's why Lead Anker's goal is to enable sustainable and long-term success for your business.
In the classic search engine optimization we focus on the two pillars into which SEO is divided: onpage and offpage SEO
. The onpage optimizations include all measures that are carried out directly on the website in order to thus place the page higher in the search engine ranking. The offpage optimizations include measures that relate to external factors of the website. These include above all Backlinks
, which are referred to as links that lead from another website to a specific website.