In a non-binding meeting, we discuss the subject areas in which your brand should appear in AI responses and what expertise you have. On this basis, we prepare an individual fixed-price offer for the collaboration that offers you full cost certainty and transparency.
We start by taking stock. We check whether and how your company currently appears in the responses of the most frequently used AI systems.
We also look at the technical status of your website, the competitive environment and the questions and topics relevant to your target group. The result: a clear picture of your current AI visibility and the most important levers.
Based on the analysis, we develop an AI visibility strategy that is precisely tailored to your goals. We define the user queries for which you should appear as a source, prioritize technical and content-related measures and determine platforms for external presence. The result is a detailed roadmap for the next six months that gives you planning security for all upcoming steps. We finalize this strategy with you.
In more intensive interview appointments, we record your specialist focus, specific projects and documentable successes. This exclusive information forms the basis for case studies, experience reports and specialist articles that establish your company as a citable source.
Now it's time to work. We implement the planned measures - from structured data and the preparation of your content for AI systems to the targeted development of an external presence in specialist media, industry lists and community-driven platforms. At the same time, we create editorial content with real added value, so-called non-commoditized content.
In doing so, we draw on the specialist knowledge of your company gathered in the strategy meeting. Together with further interview appointments, we create content that only you can write - which is precisely why AI systems classify it as a trustworthy source.
AI systems clearly prefer fresh content - a large proportion of the most cited pages have been updated in recent weeks. We therefore continuously keep your content up to date, add new data and experiences and react to changes in search behavior.
At the same time, we monitor the responses in which your brand is mentioned and how your share of the „conversational share" is developing. We use this data to adjust measures and keep you up to date with regular reports.
SEO (Search Engine Optimization) ensures visibility in traditional search engines such as Google. GEO (Generative Engine Optimization) ensures visibility in the responses of generative AI systems.
Both disciplines pursue the same goal - qualified visitors and inquiries - but use different levers: SEO relies more on technical factors and keywords, GEO more on substantial content and brand authority. If you want to be visible in both worlds, you need to combine them.
Various terms have become established for the new discipline, which essentially describe the same optimization.
We use the term GEO because it is gaining international acceptance. In terms of content, it is always about the same goal: visibility in the answers of generative AI systems.
Yes, both complement each other. Traditional search engines continue to be heavily used, and AI systems often rely on well-ranking websites as a source. A strong SEO base is therefore also an advantage for GEO. GEO is an additional visibility channel, not a replacement.
Today, search engines and AI systems evaluate content according to similar quality criteria - both prefer substance over standard texts. However, AI systems go one step further: they prefer to cite articles with concrete figures, documented experience and expertise that can be traced by name.
GEO content is therefore created in particularly close cooperation with you - through interviews, case study preparation and specialist articles with your signature. The editorial effort for GEO content is usually somewhat higher, but the result is more durable and more difficult to imitate.
AI systems update their sources continuously. Initial mentions are often possible within a few weeks - sustainable visibility as a citable source is achieved over six to twelve months. Anyone hoping for quick success will be disappointed: GEO rewards substance and consistency.
We use specialized tools that continuously send queries to the most frequently used AI systems and track whether and how your brand appears in the responses. In the reports, you can see specifically for which topics you are mentioned as a source - and where there are still gaps.
GEO is a content discipline with a technical substructure - the costs depend on the scope of the content work. We calculate transparently and work at a fixed price. In the initial consultation, we clarify your goals and propose a suitable setup: from a one-off audit to continuous optimization.
