The process of an image film production can be summarized in a total of 4 steps: Planning, conception, implementation and placement.
As a first step, we carry out a Briefing discussion a common Situation analysis where we exchange ideas and define goals. Through this briefing, the following questions should be answered: What goal do you want to achieve with your image film? What is your Core message? Who is your Target group? What makes your company stand out? The answers found to these questions and the resulting idea are of central importance for your image film and form the basis for further work for us at Lead Anker.
In the second step, the Storyline defined as well as a videographic Concept The focus is on the exact content structure of your image film. Once you are satisfied with the concept, we begin with the production and implementation of your film project, using high-resolution drones and film cameras at various locations or on your premises. In doing so, we place great emphasis on authenticity and real emotions, so that your company is shown in the best light.
Once the shoot is over, it's time for post-production: Editing, color correction, sound design and the use of voice actors. This is where the real work usually begins. As soon as the material has been viewed, a pre-selection is made and it is determined which scenes will be included in the image film. Based on this preselection, it is possible to create a first rough cut. In the next step Corrections (e.g. color corrections) are carried out and animations and texts are inserted. The insertion of music depends on the project and takes place either directly after editing or only after the corrections.
The last step on the way to the completion of an image film is the hiring of voice actors. The Implementation time varies depending on size, scope and complexity of the project and moves within weeks.