How does a professional videographer go about creating an image film?
First of all, within the framework of the Preproduction the comprehensive analysis of the initial situation of a company takes place. In a joint discussion, the target group is defined, relevant markets are considered and existing competition is identified before the project's objectives are defined on the basis of the available budget. On this basis, the visual and content-related ideas are condensed into a videographic concept, in which the appealing presentation of the core message is combined with the emotional appeal to the target group. Finally, a videographer also has to deal with a number of organizational tasks in the course of pre-production, including the search for a location, the selection of the cast, the composition of the crew and the provision of the necessary equipment.
Once the pre-production and thus all the preparatory steps have been completed, the actual Film shoot and thus the implementation of the planning that took place beforehand. For the optimal creation of the planned image film scenes, a videographer uses modern technical equipment, such as high-resolution cameras or drones, as well as comprehensive professional expertise.
Once all the recordings are in the "box", the Postproduction the processing of the shot film scenes and thus the completion of the film takes place. The coherent sequence of selected scenes is achieved by means of film editing, before digital postproduction - color correction, insertion of effects or animations - is used to enhance the intensity or effect of a film. In order to additionally underline the atmosphere to be created by the moving images, a videographer provides the appropriate sound design, for example, by selecting music or using suitable speakers.
In most cases, the work of a pure videographer ends with the post-production and subsequent handover of the image film to the client. However, the best image film only achieves the company's goals if it is produced with the help of targeted Marketing is also seen by the right audience. Only if the appropriate channels are used strategically for dissemination can a company improve its image, attract more attention and thus increase its reach and sales in the long term.